If you ever bought a bag of the things, seriously, its the loudest fucking thing ever. The obvious solution is to pour them into a bowl or something, but me and some mates had the same joking "Great progress guys" roll-eyes attitude about the thing.
I bought some a few weeks ago and the checkout lady referred to them as "no-cheat chips", because if you're supposed to be dieting you can't get away with eating them secretly when anyone else is around.