I imagine it's some marketing manipulation horseshit about mainly selling beer from concession stands so that after you wait in a 30 minute line for a $14 cup of domestic beer you're more likely to buy other things they're peddling since you're already there.

Because this employs more people.

Come on, big american girls eating maccas all day could carry a much bigger keg than a tiny japanese girl.

I don't know which country has the worse labor protections, but I definitely know which country's citizens would not give two shits about seeing a 120lb woman destroying her spine carrying an 80lb keg of budweiser on her back.

*unless said woman is Korean.

by "here" I mean Ireland.