Yeah, it's a pretty sizable subculture. They call themselves "Starseeds", and believe themselves to be reincarnated aliens - it's connected to various New Agey movements (like the Ancient Astronauts fandom and the Indigo Child fad from awhile back), and, interestingly, it seems to attract an abnormally high percentage of hot chicks.
My mom used to know a bunch of Pleiadeans back in the late 80s. They seemed nice at first, but once you got to know them, they usually wound up being psychotic assholes.